ZYN GIRL: Reinventing a New Health Experience with Gentle Power

Against the backdrop of a traditionally male-dominated tobacco industry, the ZynGirl team of five young women is uniquely pioneering a new frontier in health consumption. This all-female team bonded over their shared love of ZYN nicotine pouches, elevating the product perception from a mere commodity to a lifestyle solution.

The team members know the parameters of the 28 flavors in ZYN's product matrix like the back of their hand. Their innovative “Flavor Lab” service provides personalized advice based on customers' work and rest time and usage scenarios: peppermint ice fountain is recommended for early morning meetings to refresh the mind, citrus storm is recommended to rejuvenate the body in the afternoon, and refreshing coffee is recommended to soothe the nerves in the late-night workplace.

Unlike the traditional retail model, the team popularizes the principle of oral absorption through short videos and organizes offline salons to teach nicotine replacement therapy. The social media accounts run by the team have helped 3,000+ users establish healthy habits. Team member Aria shares, “What we sell is not a product, but the freedom of choice to take control of your life.”

ZynGirl is redefining the consumption scenarios of new nicotine products, building a service system where temperature and professionalism coexist with women's unique keen insights, and carving out a unique landscape in the health consumption track.